We would like to be a resource for people and projects to help them with the ever increasing need for non toxic living solutions and environmental awearness. We hope you enjoy what we have to offer. Please feel free to email us for any reason to add to or comment on this newsletter.

Thank you - Linda and David Zielski

This Month - an interview with our CEO Linda Zielski

Non toxic Household Products

Interview with : Linda Zielski - CEO Seaside Naturals Short Beach, CT 06405 (800)870-1697

1. What do consumers demand/expect from their natural household products?
They expect them to work well, smell good and be safe. The more people find out what kinds of toxic chemicals are found in their household products, the more they demand that their cleaners be safe.

2. How does Simple Pure Clean satisfy these consumer expectations?
Simple Pure Clean, not only works amazing, I mean really amazing, so much that it surprises me everyday when someone sends in a testimonial about how great the products work, but then they say they want to continue cleaning it smells so great… That is so funny… who wants to continue cleaning??? Our Customers.. that’s who! And of course, our cleaners are very effective, non-toxic, biodegradable, safe for kids, pets and the planet.

3. How have these demands affected the natural products industry?
People are starting to want to know what is in their household products and with good reason… All the chemicals and pesticides are really affecting our health and the earth’s health. The Natural Cleaning Product industry itself…. Is really starting to grow! People are really starting to understand the implications of using so many chemicals in their lives and switching to Non-toxic and Natural cleaning products.

4. How did the idea for Simple Pure Clean come about?
The original company was actually founded by a friend of mine, LouAnn Brandjes, who had severe Lupus and needed to use non-toxic and natural products around her house in order to feel okay. So she made the cleaners, and they worked so well she started offering them to the public and everyone wanted them, she called them Simple Pure Clean and started an all natural cleaning product manufacturing company. I wanted to sell them on my website, but wanted to try them first, as I could not really find cleaning products that worked too well that were all natural… so when I tried these products, I was so happy with them, I gave away all my other cleaning products and only used Simple Pure Clean… when LouAnn decided to sell the company so she could work more with her love of essential oils, it took my husband Dave and I about a minute to buy it!

5. What special ingredients are used in your products that make them differ from commercial products?
We go back to the basics, what your Grandma used, and what was used before all these synthetic chemicals were made. Ingredients such as vinegar, essential oils, baking soda, washing soda, alcohol from grain (no poisons added) and other naturally derived ingredients that are not harmful, Simple Pure Clean has no pesticides or carcinogens in them. They smell amazing (no synthetic fragrances, only high quality essential oils) are safe and non-toxic to us and the environment.

6. What sectors of the natural household products market do you see having the most growth/pull on the industry?
I see more and more household products such as cleaning products, personal care products, paint, building materials, furniture, fabric and in general things around us with no more chemicals in them. More things made from bio-sustainable materials such as hemp, organic cotton and bamboo, so we are not cutting down our forests, where so many creatures of our ecosystem thrive. The less exposed we are to the constant chemicals and carcinogens in our environment, the more likely we are to have a better quality of life, and less likely to have as many allergies, asthma, autoimmune disorders, cancer and chemical sensitivities that are plaguing our society today, especially those who work in the industry, making the products.

7. What growing trends do you see in this industry? And in what ways have these trends impacted the natural products industry?
Getting rid of pesticides in our lives, people are realizing we don’t need to kill everything, when we do, they will only come back bigger and stronger and we won’t be able to fight them off because we are not exposed to the bacteria, so our immune systems are not exercised, they become compromised and we all end up sick… Anti bacterial belongs in some places, Doctors offices, public places where there many be a lot of sickness coming and going… but in our own homes, our offices? Even in say a nursing home, where someone is going to live for a while or assisted living, we don’t need to kill all the bacteria, the stuff we are using to kill the bacteria is worse for us then what we are trying to get rid of! Adding toxic chemicals found in everything from cleaning products to paint to playtime bath foam, really makes things bad for our bodies. There are more and more great products coming out that don’t have all the toxins and they are effective and safe! We are on the road to a chemical and pesticide free lifestyle, and this is great!

8. What has caused the growth in the natural products household products industry?
I believe people are starting to realize the impact chemicals are having on humans as well as our environment, and more and more people are getting together and talking about it. Especially where children are concerned, the rise of asthma, allergies and chemical sensitivities is not a coincidence, Our kids do not need to be exposed to these products in in their homes, in daycare, schools, and everywhere else they go… their bodies are not handling it well. The internet has been a great resource in figuring out what is exactly in all the products we are using… we have access to Material Safety Data Sheets, which tell us if what we are using is carcinogenic or toxic. The incidence of the rise of Cancer and lung disease in our janitorial workers speaks for itself. These are the people who truly need to be using non-toxic and natural products, it is affecting their respiratory systems and their quality of life … this is a testimonial to what these toxic products are doing to all of us. The fear of bad health is now greater then the fear of big business, and we also now know we can at the very least, have more control of our own health by choosing not only to eat well and exercise, but to choose non-toxic and health conscious products for our homes and bodies. It is time to get on that road to better health, having a more quality, feel good life… to cherish this precious gift we call life.

Nature's First Aid Kits and Simple Pure Baby

We have worked all summer and have finally released the baby products and the new Nature's First Aid Kits. Along with this effort comes a new website. We attended the 2005 Natural Products Expo East in Washington this fall and our all natural hemp diaper bag won the new product showcase for personal care items. This diaper bag included our full line of baby products. Please click the link below to view our new site.

www.simplepurebaby.com

Save 15% on All Products this Spring

From now till June, save 15% on all Simple Pure Clean cleaning products, Simple Pure Baby baby products and Nature's First Aid Kits. Just enter in the discount code

202444

When you check out. Here are the links to the sites:

www.simplepureclean.com
www.simplepurebaby.com

Thank you for your continued support.